Andrew Dietz writes about creativity and innovation and practices both in his work as a business-to-business marketing, client development and revenue growth expert. He is founder/president of Creative Growth Group and Partner of Creative Influence. which create strategy, media relations and thought leadership content to support the revenue generation and client relationship efforts of progressive-thinking, action-oriented B2B companies.
Andrew developed the unique “Opening Playbook” approach to business development through his career of driving growth for elite professional firms and his book, The Opening Playbook: The Professionals Guide To Building Business Relationships That Grow Revenue, is based on that proven methodology.
Andrew is also involved with programs that spark and celebrate creativity and innovation. He has served on the Board of Directors for the Museum of Contemporary Art of Georgia, VOX Teen Communications, IMAGE Film & Video, and the Atlanta College of Art. He is a contributing writer for The Art Section blog and is also a contributor for the publication Atlanta Inno where his “Marketing Next” column covers the intersection of marketing and innovation. Andrew is also author of the highly acclaimed and controversial book, The Last Folk Hero which is about outsider artists and the inside world of high art.
